Is this what we really, really want?
WE'RE click-happy. It could be said that Facebook has created a generation who are eager to have an opinion – on everything. Someone posts a status? We ‘like’ it. Someone not around? We ‘poke’ them. At the click of a button, we can communicate our immediate reactions to events, people, photographs. This is not the era of the shrinking violet.
However, the recent introduction of another ‘hype button’ has left us with a strange taste in our mouths, or at least, what can only be described as ‘user’s remorse’. A recent article on Business Insider brought to our attention that Facebook was debuting a ‘want’ button, which was being tested by a few big-name brands on the other side of the pond.
Brands like Victoria’s Secret and Pottery Barn will be amongst the first to introduce the new ‘want’ button alongside pictures of their products. The ‘want’ button acts much like a ‘like’, but instead of just sharing with your friends your admiration of something, ‘want’ actively adds it to an online wish list – where you can tell your Facebook friends and family why you want something and, in effect, actively inform them of what you want, when you want it.
cashy suspects this will soon be driving parents insane the world over!
Pic credit: freedigitalphotos.net
What do you think of the ‘want’ button? Future bug-bear or brilliant marketing tool? Would you use a ‘want’ button or wish list facility on Facebook?